The love for fragrance creation has been extended by creating occation specific perfumes ,Its just like wearing different attires depending on the place and occation on intents to attend.
OUR PERFUMES ARE PRODUCED BY MAINTAINING A CLOSE WORK RELATIONSHIP WITH THE LOCAL COMMUNITY. SOME PEOPLE KNOW EXACTLY WHAT THEY WANT AND THAT HELPS US CREATE PERSONALIZED FRAGRANCES FOR THEM.
ALSO, WE SET OURSELVES APART FROM THE APPROACH OF CREATING PERFUMES THAT FOLLOW FASHION. OUR APPROACH IS STRONGLY BASED ON CULTURE AND TRADITION. WE UNDERSTAND THAT PERFUMES HAVE STRONGLY IMPACTED THE ARABIC CULTURE. FOR EXAMPLE, OUD AND MUSK ARE FRAGRANCES LOVED BY THE PROPHET ACCORDING TO THE ARABIC TRADITION.